Social Media Marketing: Turning Communities Into Cash

June 5, 2010

If a company hopes to become part of a community, they are expected to engage in a dialogue with potential consumers, and that means submitting original content to the internet. Why is it important to contribute to the internet? Contributions to the internet result in acceptance into the online community, and lead to increased consumership. [...]

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The Internet Is Not A Billboard

June 4, 2010

The internet is not a billboard that a firm can use to slap their name all over the town, but a community in which dialogue and understanding are the primary goals. What binds members to form a global community if they are scattered in small pockets all around the world and will never meet in [...]

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