posted by | on Articles | Comments Off on Content Management Systems: A Beginner’s Guide

There is no question that the internet has changed our way of life. From the way that we correspond with friends to the way that we conduct business, the internet has become a critical method of communication for organizations both large and small. The difficulty that faces many businesses lies in determining how they should use the internet to increase their brand’s value in the eyes of the client.

It is fairly easy to see the value of creating a website for a business, but much more difficult to envision how this website should be updated and added upon with the passing of time. Like any other tool, a company website needs to be periodically maintained in order to remain useful. However, the maintenance process for most websites is far too difficult, requiring the skills of an advanced website developer just to make simple changes.

Unless you have experience with HTML and/or PHP, it can be quite difficult to update your website with the latest information. This problem is lessened for companies that can afford to hire out full-service IT departments, but for small businesses and organizations, that is simply not an option. The Content Management System (CMS) was built to allow everyday users to update and maintain their website with as little hassle as possible.

In the days before the dot-com bust, every webpage was created by hand, and if an organization wanted to change something simple, such as their contact information, they would have to make that change on every page, one page at a time, and hope that they did not mess anything up in the process. We’ve all visited websites that appear to be “broken” in some way, resembling some surreal newspaper whose words extend beyond the newspaper page and are stuck hanging in mid-air. Because these giant errors could happen from the slightest typing mistake, it was generally agreed that only the computer-savvy could operate their own website.

Fortunately, we live in very different times today. Content Management Systems take care of all of the technical aspects of running your website, from design to organization, making it easy to update the website regardless of one’s skill with computers. Any authorized user can log into the website, add or edit articles, upload pictures, customize forms, and much more, all without the risk of somehow destroying the website. What’s more, a Content Management System allows a website to add additional features over time, such as the ability to send newsletters, coordinate events, integrate with facebook, and much more.

All of Caulfield & Co.’s websites are built under the WordPress CMS or Joomla CMS, in order to ensure maximum functionality and performance. These websites are simple to use, quick to update, and are easily able to fit a variety of company applications. Contact us and see how we can help!